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14th April 2014

Satcom Global Debuts New Brand Marking Milestone in Global Expansion

Leading satellite communications service provider, Satcom Global, today unveiled its new global brand as the latest step in its journey towards significant growth.

The new vibrant and fun brand represents Satcom Global’s reaffirmed commitment to delivering innovative satellite communications solutions with truly great personalised service. The rebranding comes at a crucial time signifying the union of all of the group’s satellite communications services including those of acquired business AND Group, under one strong, global brand identity.  AND Group and Satcom Global have been undergoing various integration activities following their acquisition by Broadband Satellite Services Ltd last year.

The launch of the unified brand is a key indication towards advancements in customer benefits thanks to the combined network assets of the newly merged group which is strengthening its end-to-end solutions capabilities in key areas.  Satcom Global is now positioned to offer a wider portfolio of products and services, and provide the best possible customer experience with expert support available around the clock.

Ian Robinson, Chief Executive Officer for the group spoke enthusiastically about what the new branding represents for Satcom Global:

"We are passionate about making connections, so our new brand is much more than just a new logo and website; it is our promise to our valued customers. They will benefit from our consolidated knowledge, expertise, infrastructure and support, enabling us to offer one of the most comprehensive and varied services and solutions portfolio in the marketplace.

“At Satcom Global we know that one size doesn’t always fit all, and through this rebrand, we want to reaffirm our commitment to working with each and every customer to develop fresh and technologically advanced solutions to their problems in the ever changing landscape of satellite communications.”

Following an increase in demand for innovative, cost-effective and flexible satellite communications solutions, Satcom Global is repositioning itself as one united and strong, global brand which will serve the growing needs in the maritime, land and aeronautical markets. The launch of the new brand signifies a great step forward in the company’s international growth strategy as the company extends their global reach under one name. This provides new opportunities for growth and innovation, where customers can experience benefits of scale such as a highly competitive cost structure.

Satcom Global ownership and management will remain the same, but under the new brand, customers will see improved levels of service, as well as the development of the global data communication network, customer support and dedicated engineering resources.

Launching the new brand provides a key platform for Satcom Global to reassert itself as one of the top satellite communications solutions providers in the world, offering a vast and varied portfolio of products and services with exceptional customer service, as well as remaining a strong and reliable partner.

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Our new brand is much more than a new logo and website; it is a promise to our valued customers. "